Profile of Honda Motor Company Ltd Essay Example | Topics and Well Written Essays - 1500 words

Profile of Honda Motor Company Ltd - Essay Example Japan was a fuel and transport starved nation after the Second World War. Soichiro Honda seized this opportunity to provide cheap transport from small two-stroke motorcycle engines developed in the Honda Technical Research Institute in Japan. (History). This resulted in the launch of Dream D 98cc motorcycle in 1949 (Honda). From then on there has been no looking back for this multi-national company leading to a wide range of products, and a presence in nearly every part of the world. It is the leading manufacturer of motorcycles in the world, and an automobile manufacturer of repute. The name Honda in the modern era has been equated with value for money. The business activities of Honda Motor Company Ltd. include the development, production and manufacture of motor products in many places around the world. The motorcycle business activity consists of the manufacture of motorcycles, all-terrain vehicles, and personal watercraft. The engine capacities of the motorcycles manufactured by Honda have a range from as low as 50cc to as high as 1800cc cylinder displacement. The models of Honda motorcycles consist of sports, business, and commuter models. Passenger cars in the automobile range of Honda consist of the Legend, Accord, Civic, City, and Acura brands. Honda also offers multi-wagons, sports utility vehicles, sports coupes, and mini-vehicles under different brand names. Financial services to customers and dealers also form a part of the business activities of Honda. This activity facilitates the purchase of vehicles by the dealers and the customers. Honda also manufactures a range of other power products, which include power tillers, portable generators, general-purpose engines, grass cutters, outboard engines, water pumps, snow throwers, power carriers, power sprayers, lawn mowers, and lawn tractors. The products of Honda are made available to its customers through various outlets, wholesalers, and independent retail dealers (Honda Motor Co. Ltd. (HMC)).